Do you work with micro-creators?

Yes. We pick creators by fit, not size. Smaller creators with the right audience often sell more than big names.

How do you measure influencer results?

By sales, cost per new customer, and how creator ads perform against your brand ads. Every creator and post gets reported.

Do I need to sign up for other services too?

No. But influencer works best alongside paid media, which is why most clients start with The Audit.

Who owns the content?

Usage rights are built into every contract from day one, so the content we run as ads is yours to use.

How fast can we start?

Most programs start seeding within a few weeks of kickoff, once the shortlist and briefs are signed off.

Influencer marketingNew

Influencer marketing that performs like paid media.

Most brands treat creators as brand spend with no reporting. We run influencer as an acquisition channel: creators chosen by the numbers, content built to become ads, and programs that compound.

Talk through your creator strategy See how it works

Sourcing · Seeding · Whitelisting · Affiliate programs

Creator filming a product video on her phone.

Organic post

Whitelisted

A creator's video playing on a phone in someone's hand.

Scaling on Meta

Why it usually fails

Most influencer spend disappears.

Chosen by follower count.

Big audiences that don't buy what you sell.

One post, then gone.

Great content gets posted once and never seen again.

No reporting.

Nobody can say what it made, so it's the first budget cut.

None of this is a creator problem. It's a system problem. That's what we fix.

The difference

Posts that become ads.

Every piece of creator content is briefed to be ad-ready. When a post wins, we whitelist it and scale it on Meta and TikTok the same week.

@creator

♥ 842 likes

Tried it for 30 days — here's what changed.

The creator posts to their own audience.

Creator trust + paid reach. That's why whitelisted ads often outperform brand-made ads.

How we choose creators

Chosen by the numbers, not the follower count.

We shortlist creators against your margins, your customer and your goals, then handle outreach, negotiation and contracts.

850K

Example

followers

The obvious pick

Broad audience
One-off rate
No usage rights

Looks good on paper.

42K

Example

followers

The right pick

Audience matches your buyer
Content built to run as ads
Usage rights included
Repeat partnership

Built to sell.

A smaller creator your customer trusts beats a big one they scroll past.

How it works

From shortlist to scale.

1
Source
We build a shortlist of creators who match your buyer, your margins and your brand.
2
Sign
Outreach, negotiation and contracts handled, with ad usage rights built in from day one.
3
Seed
Product goes out with a clear creative brief, so every post is ready to become an ad.
4
Scale
Winning posts get whitelisted and scaled on Meta and TikTok.
5
Compound
Top creators become repeat partners and affiliates, so the channel keeps growing.

What we run

Programs, not one-off posts.

Seeding programs

Product into the right hands, with briefs that turn organic posts into ad-ready content.

Whitelisting & Spark Ads

Your best creator content run as ads from the creator's own account on Meta and TikTok.

Affiliate structures

Commission-based partnerships that reward creators for sales, not just posts.

Always-on creator programs

Repeat collaborations and ongoing gifting that keep fresh content coming every month.

Reporting

Influencer with real numbers attached.

You'll see what every creator and every post actually did.

Sales by creator

Which creators actually drove orders.

Cost per new customer

What each new buyer cost through creator content.

Content-to-ad rate

How much creator content became a working ad.

Whitelisted ad results

How creator ads perform against your brand ads.

Repeat creator value

Which partnerships keep paying off.

Content library

Every usable asset, tagged and ready for paid.

Creator content

Paid ads

Your website

Email & SMS

Repeat buyers become creators

One system

Influencer works best when it isn't on its own.

Creator content feeds your ads. Your ads feed your site. Your site feeds your email. Because we run every part, nothing gets lost between agencies. Influencer sits in Phase Two of every roadmap, once the foundations are fixed and ready to scale.

It also compounds with ROAS: creator ads give paid media cheaper, better creative to run.

For creators

Are you a creator? Join the Daily Ecom network.

Long-term brand partners, clear briefs and fair terms.

Apply to join

FAQ

Common questions.

It's when a creator gives a brand permission to run ads from their account. The ad shows their name and face, so it feels like a recommendation, not an ad, while reaching people far beyond their followers.

Turn creators into your best-performing channel.

Talk through your creator strategy with us. We'll tell you honestly what influencer could do for your brand, and where it fits in your plan.

Talk through your creator strategy

Not ready to talk?

See who your website is really talking to. The same people your creators should reach.